Visit Isle of Wight has announced plans to showcase the Island at the World Travel Market (WTM) this November. This new initiative is one of the first activities funded by the newly established WIGHT BID, in which over 1000 tourism businesses are collectively funding projects to increase their returns from the visitor economy through a statutory investment arrangement introduced on the Island in September.
Held annually(WTM) is the leading global event for the travel industry and travel media, and takes place in London’s ExCel exhibition centre from 7th to 9th November. Around 50,000 travel industry professionals are expected to meet, network and conduct business at the show, which is attended by almost 200 countries from around the world.
David Thornton, the Chief Executive for VIOW said: “Currently only 5% of our annual visitors originate overseas, and this number has remained stubbornly low for many years. To grow our overseas volume, we need to team up with travel agencies and inbound operator partners who can sell holidays to the Isle of Wight across the counter in other parts of the World. Being at this show, alongside Visit Britain, and many of the UK’s established inbound carriers, is essential if we are to increase our share of this global tourism market in years to come.”
The Isle of Wight stand (stand number UKI166) will promote the Island’s heritage, stressing connections with internationally recognised names including Victoria and Albert, Tennyson, Churchill and the Isle of Wight festival. A new destination manual will list all WIGHT BID levy payer businesses and provide maps, local information and new itineraries that tour operators and travel agents can use to promote the Island and build marketing programmes to support consumer sales.