Organisers of the IW Festival are thrilled to announce that Sky will be the headline sponsor of the Isle of Wight Festival, in a multi-year deal. The exclusive partnership, that confirms the event as Sky’s first major festival partner, will see content from the festival broadcast across three Sky TV channels, as well as immersive and interactive on-site activations throughout the festival.
This partnership sits naturally within Sky’s well-established music offering across programming, platform and customer experiences. Sky Arts has been broadcaster partner of the Isle of Wight Festival since 2011 and this year the festival will be shown across multiple Sky TV channels, including highlights on Sky TV U- tube channel, giving audiences an exclusive insight into the event with behind-the-scenes content with artists and festival goers.
Joel Keoghan, Director Partnerships & Promotions, Sky, says: “Music is one of the most powerful ways to connect with audiences, and our multi-year headline sponsorship with the Isle of Wight Festival reflects our commitment to strategic, audience-led partnerships. This collaboration allows us to show up and connect in key cultural and social spaces in a more expressive and authentic way. We’re excited to build on our fantastic relationship with the festival and create more unforgettable experiences for music lovers, both at the festival and through our platforms.”
Caroline Giddings, IW Festival Director, says” We’re thrilled to have Sky on board as our headline partner. The brand has had a presence at the festival for more than a decade thanks to our Sky Arts broadcast partnership and we’re excited to develop that relationship and further enhance the Isle of Wight Festival experience for our customers.”
Now, Virgin Radio UK has join the IW party and is pleased to add Sky presents the Isle of Wight Festival to its festival partnerships for this summer, alongside being official broadcast partners for CarFest, Latitude and Hardwick Festivals.
Virgin Radio UK will be going out on the road with shows from the Isle Of Wight on 19-22nd of June.
The station will be broadcasting from the Isle of Wight bringing you all the action on the ground. There’ll be interviews with headline acts including Sting.
Dennie Morris, Director of Audio, News Broadcasting, says: “I’m delighted that Virgin Radio UK is back at the beating heart of the summer’s biggest festivals, broadcasting from the centre of the action. Virgin Radio UK is proud to support the biggest names in music and bring the best coverage and content to our listeners – the countdown to summer is on.”
Caroline Giddings, Festival Director, Isle of Wight Festival said: “We’re excited to welcome Virgin Radio UK to the Isle of Wight Festival family. The team’s passion for music is palpable and we know they’ll bring those listening at home fantastic content showcasing the festival’s atmosphere and the incredible artists on our line-up.”
For this year’s fancy dress competition ‘Neon Jungle’ is revealed as the 2025 theme. Festivalgoers keen to participate should don their brightest best and gather in Strawberry Fields at 3pm on Saturday 21st June, alongside Cirque de la Quirk’s Miss Molly McQueen, for their chance to be crowned best dressed and win an exclusive backstage picnic.
A host of fan favourite festival areas are also returning, including Cirque de la Quirk, Down by the River, Electro Love, Field of Dreams, Hipshaker Lounge, Kashmir Café, Kidzone, Octopus’ Garden, Platform One Stage, River Stage, Steeler’s Wheel, The Intoxicated Tea Rooms and This Feeling. From discovering new music and making friends, to chilling out with a drink and some tasty treats, experiencing these areas is a must do over the festival weekend.