Visit Isle of Wight is hoping that love birds will flock to the Isle of Wight next Spring with the launch of the new Romantic Breaks and Spring Escapes campaign designed to attract couples and families to the most romantic Island in the British Isles.
This new campaign, which has already begun, will promote short breaks and romantic hot spots across the Island in print, digital and social media over the Christmas and New Year period in an attempt to lure new visitors to the Island in early 2017.
Blog features, press features, adverts in glossy publications, and even a billboard at Southampton airport are part of the marketing mix being deployed by the WIGHT BID Company this winter.
“The Isle of Wight is the premier romantic escape in Britain”, claims Visit Wight CEO David Thornton, “we’re the original love Island, and people just can’t help falling in love when they get here. Once guests fall in love with the Isle of Wight they stay remarkably loyal. Our new campaign has been created to seek out new lovers and bring them to our shores, knowing full well that over half will be back for a return trip within 18 months”
Research reveals that over 30% of all visitors just keep coming back for more, some as many as five times a year, whilst over 60% of all visitors make repeat trips within two years.
Visit Isle of Wight believes that Christmas and the New Year is an optimum time to reach couples and families and introduce the idea of a spring break on the Island. Last year saw a 6% increase in visitors between January and March, and VIOW want to take this seasonal opportunity to sow the seeds of a visit in Spring 2017.
Visit Isle of Wight also reveal that in January they will be launching a new campaign aimed at attracting new family guests to the Island during the Easter, Spring bank and summer holiday periods. They claim that the new campaign, entitled “Return to Adventure Island” will reconnect the Island with family visitors in a compelling and dramatic way.