Cowes Week Ltd have announced that nominations are now open for the coveted Ladies Day Trophy and plan to turn Cowes navy-and-white on Ladies Day in celebration of women in sailing. This year it will be sponsored by leading British skincare and spa brand, ELEMIS.
ELEMIS Ladies Day will return to Lendy Cowes Week on Tuesday 1st August with a number of celebrations culminating in the presentation of the Ladies Day Trophy at an exclusive evening reception. Ladies Day was introduced for the first time in 2006 to champion the role of women in sailing and the sheer number of female competitors racing at Lendy Cowes Week.
There are some 8,000 competitors taking part in the regatta and around a third of them are female. Sailing is one of the few mainstream sports where men and women can compete on equal terms and the strength of female competitors has grown with a 150% increase in female skippers over the last decade.
On ELEMIS Ladies Day Cowes Week Ltd are encouraging all ladies to enter into the spirit of the day, both on the water and shoreside with a nautical dresscode. Kate Johnson, CWL’s Commercial & Marketing Director commented “The traditional seafaring navy-and-white striped shirt was declared part of the French Navy’s standard issue in 1858 and introduced to the fashion world by Coco Chanel in 1927. The design is now synonymous with chic summer style and ELEMIS Ladies Day at Lendy Cowes Week is the perfect time to encourage ladies to join in the fun and provide some glamour for the week!”
There will be a range of activities on ELEMIS Ladies Day, including ELEMIS prizes for ladies dressed in navy-and-white both on-shore and on-the-water.
In 2016 British Paralympic sailor Hannah Stodel was the eleventh deserving winner of the Ladies Day Trophy in recognition of her phenomenal achievements. Now it is your chance to nominate the 2017 winner. See the Lendy Cowes Week website for details of how to nominate a female sailor for the ELEMIS trophy.
ELEMIS has an ethos that in many ways mirrors that of Girlguiding. Here is a quote from ELEMIS:
Training focuses on 10 core strategies that allow women to make tangible and sustainable changes in their lives:
- Problem solving
- Critical thinking
- Effective communication
- Decision making
- Creative thinking
- Interpersonal relationship skills
- Self-awareness building skills
- Coping with stress
In respect of a recent scheme to help women ELEMIS arranged for Trainers to foster debate and the exchange of ideas, listen to and respect the opinions of learners, and encourage the women to be resources for each other.